Friday, March 23, 2007

Musing: Digest sized comics.

Check out Marvel Comics' June Solicitations here.

Marvel Comics has tried marketing their comic books towards the youth of today. Obviously. One strategy I find interesting is forgoing the a trade paperback, and shrinking the comics into a digest version; similar in every way to the way manga is distributed.

It makes a certain kind of sense. Most of the books that fell under that line were more accessible to teens than the standard superhero fare. Books like Runaways, Sentinel, a few others, but those were the big two, and Runaways is the only one still around.

However, they're tossing in Robert Kirkman's Irredeemable Ant-Man as a digest.

I'm not sure how I feel about the move. Ant-Man is a little bit more, mature is the wrong word, "adult" than the standard Marvel fare. But then again, the title is also a very interesting deviation from superheroes because of it that it might just attract new readers.

I'm curious to see how it does.

No comments: